Post Optimal Objects in Social Design: Search Experience in Historical Retrospective

The article considers the experience of application in historical and cultural research two key concepts concept critical design by Anthony Dunne: “post-optimality”, which is used to describe aesthetics or poetics social process phenomenon, “para-functionality” characterizing not essence process, but its semantics. It has been argued that notion applied field IT-technologies can be transferred political design, where develop as a form discourse — beyond traditional consumer products, model communications. As an example, history coffee consumption USSR was chosen tool shapes development society at level behavioral patterns. loss Soviet culture occurred 1980s preceded collapse entire “project”, allows analyze it complete transformation object.